Wholesale: how to manage discounts, price lists, and customers dynamically

In wholesale, one thing is certain: nothing stays the same for too long. Prices keep changing, customers ask for personalized conditions, margins need protection, and suppliers must be monitored. And when everything moves this fast, working with Excel sheets or static price lists means just one thing: taking risks.

Risking applying the wrong discount. Risking losing margin. Risking giving customers… outdated information.

That’s why wholesalers who truly want to grow look for one thing above all: flexibility without losing control. Exactly what Microsoft Dynamics 365 Business Central delivers.

The scenario: when price lists become unmanageable

Imagine a typical day.

• ✅ The sales rep asks for a new discount for a “strategic” customer.
• ✅ The warehouse flags an increase in costs for certain items.
• ✅ The purchasing manager receives a new supplier price list.
• ✅ A customer sends in an order… with a price you no longer recognize.

Everything changes, always. And if you manage it with scattered files or manually created lists, every update risks creating confusion, errors, and disappearing margins.

This is where an ERP designed for wholesale comes in: clear rules, dynamic pricing, total visibility.

Always up-to-date and fully customizable price lists

With Business Central, you no longer have to chase prices, discounts, or last-minute requests. You get a system that adapts to your commercial model—not the other way around.

• ✅ Multiple price lists: for seasons, categories, customers, or different markets.
• ✅ Prices by customer, customer group, or item category: zero errors and zero redundancies.
• ✅ Automatic discounts based on quantities, campaigns, or contract conditions.
• ✅ Validity dates to manage temporary promotions without manual intervention.

Every change is controlled, documented, and applied precisely. One update to the price list, and everything else aligns automatically.

Managing different customers without losing direction

In wholesale, you deal with many types of customers: resellers, professionals, large retail chains, installers—and each has its own rules. Business Central allows you to serve them all with professionalism and speed.

• ✅ Personalized conditions (prices, discounts, payments, shipping)
• ✅ Dedicated price lists for large customers
• ✅ Order history always available
• ✅ Instant visibility into availability and deliveries

The result? Every salesperson has the right information, every quote is consistent, every order complies with the established rules.

Flexibility and control: the true strengths of wholesale

With Business Central, you can finally say goodbye to the “is this the right price?” anxiety and rely on the peace of mind that comes with automated processes.

• ✅ Consistent pricing across all channels
• ✅ Fewer errors thanks to rules configured just once
• ✅ Protected margins because every discount is monitored
• ✅ Faster decisions with reports connected to Excel and Power BI

Flexibility helps you grow. Control helps you grow profitably.

And when everything works like this, every order becomes easier, every customer more satisfied, and every day far less stressful.